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Saturday January 16, 2021

YouTube is testing the purchase of the products shown in the videos

YouTube is testing a new method in online shopping so that you can buy the products that appear in the videos or that are talked about in them in a similar way to what is the case in Instagram.

Now channel owners with whom YouTube is testing this feature can list some products that can actually be purchased by clicking on the shopping cart icon at the bottom left of the screen, and YouTube displays a set of products available for purchase.

If you are interested in getting to know more details, you can browse product information and specifications and even watch videos related to them.

There are many scenarios in which this feature can be applied, ranging from YouTuber explaining the equipment and devices used in filming its clips, to players and even amateurs of smartphones and electronics, among others. Of course, later when the feature is available, companies will be able to sell their products directly from the official launch video.

After Facebook entered this sector strongly through Instagram previously and now WhatsApp through the business application, it is natural for Google to enter it as well.


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