The CEO and owner of the Snapchat platform, Evan Spiegel, which has returned to growth again after a difficult period, praised the Chinese competitor Tik Tok application, suggesting the possibility of its growth and skipping the Instagram application.
Spiegel said yesterday, Sunday, at the Bavarian Theater during the annual Digital Life Design Conference, that he liked the application of Tik Tok, one of his most admirers.
Adding that it is likely to skip and become more popular than the Instagram app, which during the year 2018 reached one billion monthly active users. Tik Tok has about 400 million daily active users, according to the latest statistics.
While the application analysis company, App Annie ranked the Tik Tok application in second place behind Instagram in terms of the number of active users per month during the year 2019.
What is interesting here is that ByteDance has always used the Facebook platform and Instagram application to announce its application and bring users to its platform from them, which may be somewhat ridiculous in the event that the latter skips Instagram, but at the same time we do not forget about the advertising interest and income generated by the owner of the most widespread social applications Globally behind Tik Tok.