Nissan Saudi Arabia unveiled the new Sunny 2020 in a unique virtual event that falls within the company’s endeavor to adopt digitization and forms part of Nissan Next’s approach. The company made a remarkable offer, allowing guests to wander around the virtual site platform areas as if they were in an actual exhibition.
The virtual launch event platform included a number of interactive elements, such as the theater from which the live event was broadcast, the exhibition hall, the reception desk, and even the chat room that allowed asking and answering questions and interacting with the public.
The event was hosted by Bader AlHussami, CEO of Nissan Saudi Arabia, Hatoon Bushnaq, General Manager of the company’s relations, and engineer Anis Jamjoom, Vice President of the Mohammed Yusef Naghi Group, owners of Manahel International, the authorized agent of Nissan Saudi Arabia in the Kingdom. Engineer Anis Jamjoom delivered a speech in which he expressed his happiness with the launch of the new Sunny in addition to the current generation of the classic (classic) car for customers and distributors of Manahel International Company throughout the Kingdom.
Commenting on the success of the virtual launch event, Badr Al Hussami said: “We are proud of our success once again to raise the level of creativity and innovation in the automotive sector in the Kingdom of Saudi Arabia by being the first to evaluate an integrated virtual launch event. Nissan Next’s approach has become an integral part of the identity of Nissan Saudi Arabia as we continue to enhance our services by digitizing all aspects of our business, including launching our new models. The new firstreimagined Sunny 2020 is among many examples of how Nissan continues to drive innovation.
The new Nissan Sunny 2020 is the first of 8 new models to be introduced in Africa, the Middle East and India and announced in the Nissan future plan for the next two years. The new Nissan logo was also unveiled for the first time in the Kingdom at the launch event. The reconfigured Sunny 2020 model is in line with the future design approach of all upcoming models in the region, and features advanced technologies and Nissan Intelligent Mobility technology that keeps customers safe and connects them with their world in innovative ways.