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Tuesday February 23, 2021
Microsoft plans to force major companies to pay money to publish the news
News Now | Dubai – United Arab Emirates – follow-ups
In a new step by Microsoft to press for a system that forces major digital platforms to pay money for news,
The company is cooperating with European publishers to implement the strategy it recently followed, in a move that some have described as increasing the risks in an upcoming battle led by Australia to get Google and Facebook to pay the costs of publishing the news.
Microsoft The Seattle-based tech giant, and four major EU news groups, have announced their plan to work together to find a repayment authorization solution to use news content from gatekeepers with dominant market power.
Microsoft and publishing houses have indicated that they will be inspired by proposed legislation in Australia to force technology platforms to share revenues with news companies. The legislation also includes an arbitration system to resolve disputes over the fair price of news.
Last week, Facebook prevented Australians from accessing the news and sharing it on its platform, in response to government proposals, but the surprise move sparked a public backlash and increased controversy over the strength of the social network.
In the meantime, Google has taken a different path, by halting the payment deals it entered into with news organizations, after reversing its initial threat to close its search engine to Australians.