From the elements of media content according to the Lazuela model This is what will be clarified in this article. The famous Laswell formula represents a scheme for preparing various media messages developed by Howell Dwight Laswell, an American political and communications scientist, and it later became a basis in media work and a reference for various media professionals.

From the elements of media content according to the Lazuela model

From the elements of media content according to the Lazuela model The sender, the receiver, the purpose of the message, the echo, the content of the message, and the mediaAnd the Lazoil formula is abbreviated with a famous sentence that says who says what to whom, in what channel of communication, with what goal, and why the news is said, and by answering these various questions, the media message has been explained in the clearest way and knowledge of all its details and objectives.[1]

Composition of Lazuela Formula

The American scientist Harold Laswell developed a model in 1948 regarding the communication process.

  • From: Meaning who is the creator of the content or the media message, the sender of the information, and who transmitted the message, prepared it, and worked on publishing and distributing it.
  • what does he say: Determines whether the published message represents fact, opinion, news, fiction, impression, or what.
  • By any means: What was the medium through which the content was transmitted, was it audio, image or video, how accurate, close, and clear, and so on.
  • for whom: This question means who is the target group of the published message or content and am I one of the targets.
  • with any effect: What information was used in this message and was it understood in the same way by all recipients, and if the answer is no, what are the other views on the news?

See also: Features of contemporary media

The beginnings of the Lazuela formula and its history

Lasswell published an article in 1948 titled The Structure and Function of Communication in Society, which was the reason for Lasswell’s fame and the cornerstone for building the famous model that Lasswell later launched. The Lazuli model has a great impact on various political sciences, media, communications, philosophy, law, economics, and others.

In the end, the answer was given to From the elements of media content according to the Lazuela model in addition to the most important information about the history of the Lazuli Model, its most important components, and the meaning of each.

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    teachsam.de , Lasswell-Formel , 02/21/2022