Facebook is making great efforts to end child exploitation on the popular communication platform, with new tools to discover and remove photos and videos that are offensive to children.
Features include a pop-up message that appears when users search for terms related to child abuse and suggestions for users to request help to change behavior, and another tool aims to stop the spread of such content by informing users that trying to share offensive content may lead to their accounts being disabled.
The move comes at a time when Facebook is under scrutiny for allowing widespread child sexual assaults on the platform, and the company said it discovered at least 13 million offensive photos from July to September in 2020 alone.
“The use of our child abuse apps is repugnant and unacceptable,” said Antigone Davis, global head of safety at Facebook. “We focus our industry-leading efforts to combat child exploitation and prevent child abuse, discover and report content that violates our policies, and work with experts and authorities to keep children safe.”
“Today, we’re announcing new tools we’re testing to prevent users from sharing content that offends children, in addition to our recent improvements to detection and reporting tools,” Davis added.
Facebook conducted an analysis of the exploitative content of illegal children reported to the US National Center for Missing Children in October and November 2020. “We found that more than 90% of this content was visually similar or similar,” Davis said commenting on the findings. For previously reported content. “
The first tool is a pop-up window that appears on the screen when people search for terms on Facebook and Instagram related to child exploitation. “The pop-up window offers ways to get help and share information about the consequences of viewing illegal content,” Davis explained.
The second tool is a security alert that informs users who have shared exploitative child content about the harm it can cause, warns that it conflicts with Facebook policies and that there are legal consequences for sharing this material.
Facebook has also updated its child safety policies, making it clear that it will remove profiles, pages, groups, and Instagram accounts dedicated to sharing innocent photos of children with captions, hashtags, comments containing inappropriate mentions or comments on children appearing in the photos, according to the British Daily Mail.