The world has witnessed many events during the year 2020 due to the ongoing Coronavirus (COVID-19) pandemic, as it has greatly affected all aspects of life.
Where (International Monetary Fund) IMF That this pandemic caused the worst economic recession the world has witnessed in the years (the Great Depression) in the thirties of the last century.
While the global economy is suffering so far due to governments shutting down entire commercial sectors to stop the spread of the Coronavirus, there were some applications that were not affected by this, but rather flourished and increased their growth rates abnormally.
Data shown (Sensor TowerThe smart phone market has reflected many shifts in lifestyle and consumer interest throughout the year 2020 in an unprecedented way, from the rise of video conferencing applications to the proliferation of mobile games that set new records in consumer spending.
Many users have turned to mobile games, video streaming applications for entertainment, and video conferencing applications for work and study, so consumer spending has reached Nearly $ 106 billion globally between January 1 and December 17This figure represents a growth of 30% year-on-year compared to the same period in 2019.
Today we will review the most important applications that have achieved great success during 2020 despite the Corona crisis:
Before 2020; (Zoom) was a corporate app, charging customers $ 14.95 and up per month to use the service to connect, and there was a free version, but it wasn’t used much.
Now most people use the (Zoom) application for free, and the application has witnessed a very high usage rate, from 10 million daily users in December 2019 to more than 300 million users Daily.
Zoom company also expanded in adding new ways to earn money through the application by adding new features throughout the year, including: A feature called (OnZoomIt allows users to create live, virtual events that others can pay to attend.
Dan Ives, an analyst at Wedbush Securities, says: “Most consumers around the world did not hear about the (Zoom) app before 2020, but now it has become one of the necessary things such as: food and water for work, study and contact with family.”
2- TikTok app:
2020 has been an eventful year for TikTok. Which has been downloaded More than two billion times from the Google Play and App Store worldwide Until nowIn the first quarter of 2020, the app set a new record with 315 million installations worldwide, the most any app had seen in one quarter.
The application also generated – in the period from January 1 to December 17, 2020 – nearly 961 million installations worldwide, and in the same period also achieved nearly $ 1.2 billion in user spending, and this figure represents a growth of 627% compared to the period Itself from 2019.
App developer Bytedance continues to innovate in in-app commerce as well. It has partnered with some major brands such as: Walmart. Next year will likely herald more brand partnerships as TikTok continues to race against competitors such as Byte and social media giants such as Instagram and YouTube.
In 2021, the average number of monthly active users of TikTok is expected to reach To 1.2 billion users.
WhatsApp witnessed significant growth during 2020, as the number of its users reached more than Two billion users Around the world during the month of February 2020, and the number of messages sent through it reached 100 billion A daily message at the end of October 2020.
Also WhatsApp was the most downloaded non-gaming app around the world during November 2020 with Approximately 58 million installsThe countries with the largest number of app installs during this period were India with 30% of total downloads, and Nigeria with 10%.
4- Instagram application:
Instagram is one of the most popular social media apps between Generation Z and Millennials, so this contract could be called the Instagram Decade. It’s only been 10 years since this app was launched in 2010, but now it’s making a huge impact on users, and brands.
The number of Instagram users exceeds one billion active users per month, the number of Instagram stories users exceeds 500 million daily users, and Instagram for business uses more than 25 million companies Worldwide, more than 200 million Instagram users visit at least one business account every day.
Instagram has supported its application with many new features throughout the year 2020, such as: integrating – application with the messaging service of the Instagram application to work on one platform, allowing the user to send and receive messages without having to download both applications on his phone.
Then, during the month of August 2020, it launched the (Reels) feature on a large scale with the aim of competing with (TikTok), then added a tab called (Shop) that allows users to easily shop from within the app.
5- Netflix app:
Video streaming services witnessed a wide spread during 2020 due to people staying in their homes and closing cinemas, the most important of which was: Netflix, which has more than 195 million subscribers All over the world as of the third quarter of 2020, thanks to the huge library of exclusive TV programs and original movies that you cannot find on any other broadcast platform, and during the year it raised the prices of subscription plans.
in addition to; On December 5 and 6, 2020 only, the average Netflix app download was approximately 3.6 million installations worldwide, A 200% increase in the weekend, according to preliminary estimates from Sensor Tower.
6- Teams application from Microsoft:
Microsoft launched the (Teams) application for video calls during 2017, and was targeting enterprises, but with the beginning of the Coronavirus crisis, it made it available to everyone, and during the year 2020 its use rate increased dramatically, reaching 44 million daily active users by March 2020, then it reached 75 million daily active users by April 2020.
And in October 2020; Microsoft announced that the (Teams) application has more than 115 million daily active usersThe number of institutions using it has also increased from 50,000 in 2017 To 500,000 in 2020.
7- Google Meet:
The year 2020 was undoubtedly the year of video calling, so there was a race between companies to develop their services and support them with the best features, and throughout the year Google developed the applications (Google Meet) and (Google Duo) for video calls, and together they hosted more than Trillion minutes of video calls globally.
The application (Google Meet) witnessed an unexpected increase in downloads due to the Corona pandemic, as it has now exceeded 100 million downloads on Google Play Store onlyIts popularity has grown significantly after Google made it available on April 29, 2020 for free for everyone, and institutions and users turned to it after major security problems appeared in the Zoom application.
8- Google Classroom application:
The closures that began at the end of March 2020 – due to the Coronavirus – also included schools around the world, and accordingly, downloads of the (Google Classroom) application increased, as students and teachers around the world resorted to it for study, and climbed to the top of education applications in all App stores. The (Google Classroom) app is now bypassed 100 million downloads on Google Play Store.
YouTube has witnessed a very high usage rate during 2020 due to the Corona pandemic as well, as the total number of YouTube platform users reached during 2020 Two billion monthly active usersEvery day, people watch more than a billion hours of video, and more than 70% of YouTube watch time is via mobile devices.
10- Disney Plus:
Netflix wasn’t the only streaming service expanding its reach in search of a wider audience, as Disney Plus celebrated its first anniversary in November by launching in a few new markets.
On November 17, 2020, Disney Plus became available in Mexico, Argentina, Brazil, Colombia, and other markets in Latin America. This resulted in nearly 25 million installs globally in November, nearly five times the installs that occurred in October.
Thanks to this increase in the number of new users, November became the best download month the app has ever seen. The (Disney Plus) platform has collected more than 86 million subscribers since its launch in November 2019.